PRIVACY POLICY

THE DETAILS

ACTV respects your privacy. We recognize the potential of technology to help you communicate with us via our website and through e-mail, and we would like to use this technology over time to develop a relationship with you. The privacy policy below details the measures taken by ACTV to protect your privacy in connection with your use of www.getACTV.ca and other sites owned by ACTV (collectively, the "Site"). Please read the following to learn more about our privacy policy.

This privacy policy is incorporated into and is subject to ACTV's Terms of Use. If you do not agree to the terms of this privacy policy or the Terms of Use, please do not provide ACTV with any information and do not use the Site. Your continued use of the Site after the privacy policy has been modified will signify your acceptance of the changes for information gathered after the date of the change.

OVERVIEW

This policy statement discloses our privacy practices including the notification of:

0. Personally identifiable information ("PII") collected through our Site;

1. Intended usage of this PII;

2. Choices available regarding opt-in/opt-out, data collection, use and distribution of the information;

3. Security measures to protect the loss or misuse of information under ACTV's control;

4. How to maintain the accuracy of your information.

In general, you may visit our Site and access information while not revealing any individual user information, other than Technology Related Information (defined below). If you upload content to this Site, the content will be governed by the Terms of Use, and any other terms or conditions on the upload pages. The types of individual user information collected in the registration process may include your name, contact information, other PII and other information volunteered by you.

We collect the e-mail addresses of those who post messages to our bulletin board, the e-mail addresses of those who communicate with us via e-mail, the e-mail addresses of those who make postings to our chat areas, name and address, telephone number, and fax number. If you do not want to receive e-mail from us in the future, please let us know by sending us e-mail at the following address: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

The information we collect is used to improve the content of our Web page, used to customize the content and/or layout of our page for each individual visitor, and it may be used to notify consumers about updates to our Website.

ACTV collects PII when you register with ACTV, when you visit ACTV pages, and when you deliver communications or content to the Site. ACTV may combine information about you that we have with information we obtain from business associates or otherwise. Without limitation, information collected, including PII, may be used by ACTV for internal research purposes, marketing, promotions and public relations, subject only to the terms of our privacy policy.

ACTV will not disclose, transfer, sell or otherwise communicate your PII to any third party, other than ACTV's parent, subsidiaries and affiliates, and each of (i) their employees, or (ii) vendors and contractors operating under confidentiality agreements and subject to ACTV's privacy policy, unless you give ACTV permission to do so, except as set forth in this privacy policy. Notwithstanding the foregoing or anything to the contrary, ACTV may disclose any information you provide if required to do so by law or pursuant to a request by law enforcement, or if we have a good faith belief that disclosure is necessary to (1) comply with the law or with the legal process; (2) protect and defend the rights or property of ACTV or third parties; or (3) act in an emergency to protect someone's safety or legal rights. As we develop our business, we may buy or sell assets or change our name or form of entity, and, depending upon the transaction, your personal information may be one of the transferred assets; provided, however, we will not sell or transfer PII, except subject to the terms of our privacy policy. For instance, in the event that ACTV is acquired by another company, your PII may be part of the assets transferred to the acquiring party. ACTV will notify you before PII about you becomes subject to a different privacy policy. The collected information may be provided in the aggregate to third parties, including potential business partners and advertisers, but this information is not linked to any PII before it is disclosed unless ACTV has obtained your consent.

To help administer our Site and provide a positive experience while visiting our Site, ACTV does collect technology-related information. "Technology-Related Information" may include, but is not limited to the following: source IP address, domain name, date and time visited and visited pages. A "cookie" is a small line of text that is stored with your Web browser for record-keeping purposes and to help us provide better service to you. Your browser has options to accept, reject or provide you with notice when a cookie is sent. We use cookies for many purposes, such as to save your password so you don't have to re-enter it each time you visit our site. We also use cookies to deliver content (which may include third party advertisements) specific to your interests. ACTV may set and access current "cookies" on your computer. ACTV lets other companies that show advertisements on some of our pages set and access their cookies on your computer. Advertisers or other companies do not have access to ACTV's cookies. Other companies' use of their cookies is subject to their own privacy policies, not this one. ACTV has no control over the information collected from or about you by any third party after you have left the Site. By clicking on links to other websites, advertisers and other third parties, you are leaving the Site. Once you have left the Site, ACTV does not control the data collection and privacy practices, or other activities, of any third party linked to this Site and ACTV assumes no liability, and is not responsible for any practices of such third party websites. ACTV may use web beacons to access ACTV's cookies inside and outside our network of websites and in connection with ACTV's products and services.

Use of Third Party Ad Networks

ACTV does not provide any personal information to an advertiser when you interact with or view a targeted ad. However, by interacting with, or viewing an ad, you are consenting to the possibility that the advertiser will make the assumption that meet the targeting criteria used to display the ad. ACTV advertisers include financial service providers (such as banks, insurance agents, stock brokers and mortgage lenders) and non-financial companies (such as stores, airlines and software companies). ACTV works with vendors, partners, advertisers, and other service providers in different industries and categories of business.

We do allow other companies, called third-party ad servers or ad networks, to display advertisements on our Web page. Some of these ad networks may place a persistent cookie on your computer in order to recognize your computer each time they send you an online advertisement. In this way, ad networks may compile information about where you, or others who are using your computer, saw their advertisements and determine which ads are clicked on. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you. ACTV does not have access to the cookies that may be placed by the third party and servers or ad networks.

ACTV maintains relationships with a number of the third-party ad networks. Those ad networks that use persistent cookies may offer you a way to opt out of ad targeting. You may find more information at the Web site of the individual ad network.

CONSENT/OPT-OUT

ACTV may consider requests from unrelated third parties to contact you, but we will not give that third party any PII unless ACTV has obtained your consent. You may give this consent by "opting-in" to having your information shared with third parties when you register. Additionally, ACTV provides you the opportunity to be sent newsletters and information about programming, promotional events, marketing events and opportunities to participate in research studies. If you would like not to receive future e-mail correspondence from us, you may notify us by using a link provided at the bottom of these communications. You may review, change or delete any information you submitted to ACTV by going to the registration page at any time. You must include your name and password, and a description of the information you would like to change.

DATA SECURITY

ACTV endeavors to ensure the commercially reasonable protection of user's PII. We have implemented security measures to protect PII collected on our Site against loss, misuse or alteration. However, the Internet is an open system and technology and human operators are not infallible. Accordingly, we cannot and do not guarantee that the individual user information you have transmitted, including PII, will not be intercepted by others and/or decrypted or accidentally disclosed. We cannot ensure or warrant the security of any information transmitted to us over the Internet, and we accept no liability for any unintentional disclosure.

CHANGES TO THE PRIVACY POLICY

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will post the policy changes to our Website to notify you of these changes, and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our Website periodically. We will post the policy changes to our Website to notify you of these changes, and we will use for these new purposes only data collected from the time of the policy change forward. If you are concerned about how your information is used, you should check back at our Website periodically.

If you feel that this site is not following its stated information policy, you may contact us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or contact the local chapter of the Better Business Bureau, or local consumer protection office.

A SPECIAL NOTE ABOUT CHILDREN:

Our site targets an audience that is over 13, and some content may not be appropriate for all ages. We are a general audience site, and do not intend to collect any PII from children unless we believe such collection to be permitted by law.

ACTV access may include such general audience communication services as e-mail, instant messaging, and online groups, and your child will be able to communicate with, and disclose personal information to other users of all ages. We encourage and support the efforts of parents and legal guardians of children to monitor their children's internet usage and to caution them against providing personal information to any website without their permission.

EFFECTIVE DATE

This Privacy Policy was last changed and posted on our Site on September 11^th, 2008.